NURS 633 People Analytics

Provide students with a foundational understanding of applying marketing data analytics to business decisions and strategy. The course will review the process and components of data analysis, including planning the analysis, basic properties of statistics, and reporting results. Students will learn how to map data to marketing challenges, apply basic statistics to marketing analyses, communicate data results in meaningful ways, and support organizations in effectively leveraging marketing data. Special emphasis is given to translating data into meaningful and actionable business insights. This course does not assume any prior knowledge in statistics.