PSYC 736 Survey Design and Application

The purpose of this course is to explore theories and applications of measurement scale and survey development. The course will focus on how to develop and apply new measurement scales and surveys for specific, unique, or active research questions. Concepts of reliability and validity, design, analysis, and interpretation will be covered in this course. Relevant laws and ethical principles will be reviewed. (Students must earn a B or higher in this class, less than a B will result in the student retaking the course.)