IDM 221 WI: Social Media Influencing

Discover the strategies to becoming a successful social media influencer. This course is designed to equip students with the skills to master content creation, understand audience analysis and become brand ambassadors. Students will study numerous social media influencers, examining their achievements and setbacks. Additionally, students will explore social media platforms and understand how each platform can drive a personal brand. Key topics include finding your niche, crafting impactful, entertaining and insightful content, creating a brand identity, and understanding analytics. Practical exercises, social media influencer guest speakers and case studies will guide students in applying these concepts to their own social media platforms.