UG Course Descriptions

A study of vector spaces, matrices, determinants, and systems of linear equations. (Prerequisite: MATH 303)

Introductory survey of linear programming, dynamic programming, transportation and network theory, assignment problems, equipment replacement, scheduling problems, inventory cotrol, decision theory, queuing theory, game theory, and simulation. Emphasis will be on methodology. (Pre-requisites: CIS 218, MATH 311)

A study of selected topics outside usual offerings; by prior arrangement with the department. The topics of the course will vary depending on the students’ interests.

Current topics dealing with ongoing facets of marketing.

Marketing operations, functions, and institutions with particular emphasis on consumer goods. Basic considerations of consumer motivation and behavior; retailing and wholesaling; product planning; distribution; pricing policies; marketing research; advertising and sales promotion.

Creating value in any organization is a key to success. This course will focus on ways leaders create and leverage value in the marketplace. Students will examine ways in which organizations communicate this value in today’s environment. Social and mobile media, as well as other emerging platforms, will be analyzed.

Introduction to advertising management from the perspective of the product manager or agency account supervisor. Covers fundamentals of planning and budgeting for an advertising campaign, media strategy development, and basics of commercial design and production for print and broadcast. (Prerequisite: MKT 309)

The course examines the role of electronic resources (particularly the Internet) in contemporary marketing methods and strategies. Using a combination of case studies, simulations, and hands-on projects, students will examine the financial, technological, organizational, and ethical implications of marketing via this technology in both retail and business-to-business marketing ventures, as well as compare and evaluate this form of marketing with more traditional marketing venues. (Prerequisite: MKT 309)

An introduction to retail marketing, examining various retail formats, practices and strategies of small and large retailers, innovative strategies for retailing, franchising, retail firm organization and planning, and management of human resources and merchandise. (Prerequisite: MKT 309)

This course provides an examination of planning, organizing, directing, and controlling the decision-making policies related to sales marketing. Course will investigate the skills and activities involved in the professional selling process and its goals of producing sales, building and maintaining customer satisfaction, and ensuring company profit. (Prerequisite: MKT 309)