UG Course Descriptions

Discover the strategies to becoming a successful social media influencer. This course is designed to equip students with the skills to master content creation, understand audience analysis and become brand ambassadors. Students will study numerous social media influencers, examining their achievements and setbacks. Additionally, students will explore social media platforms and understand how each platform can drive a personal brand. Key topics include finding your niche, crafting impactful, entertaining and insightful content, creating a brand identity, and understanding analytics. Practical exercises, social media influencer guest speakers and case studies will guide students in applying these concepts to their own social media platforms.

Step into the dynamic world of digital storytelling with our Vodcast and Podcast Production course. This course is designed to cover everything from content creation, scriptwriting, audio and video editing, branding, marketing strategies, interviewing and recording. Students will also gain insights into ethical considerations, as well as techniques for analyzing audience feedback to consistently improve and expand their work.

This course explores the connection between rhetoric, public advocacy and deliberation, and digital media. The nature of public speech and communication has been fundamentally transformed as it becomes more difficult to separate our digital, online selves from our offline selves. Our daily lives are infused with digital technologies that continue to fully saturated our culture. From smartphones and watches, to smart-homes, tablets, and interactive videogame consoles, this digital conditionality, whether positive or negative, has serious implications for who we are, how we communicate, and how we construct real and digital identities. This course examines our relationship with our technologies, the impact of digital technologies, what kind of skills are required to be effective and affective digital citizens, and the layers of digital existence. This course also examines a variety of digital media as it intersects with theories of rhetoric. Students will also have the opportunity to exp

The IDM internship Program provides an opportunity for professional experience supporting application and further development of the knowledge gained in the classroom. Under faculty supervision, students work in positions related to their program and/or career goal, and complete reflective academic assignments. Specific assigments related to project management, project development, and project completion will be required in the internship. Mentors in the field will complete a review of student projects, supervision of student’s day-to-day work in the industry, and a final professional characteristics and professional skill set evaluation. (Prerequisites: IDM 110, 220, 325, 330)

The first of two courses in the IDM Capstone sequence, and to be followed by IDM 420. This course requires students to conduct rigorous research into an area of interest within Interactive Digital Multimedia, and to devise a project that demostrates that research. Students are expected to implement a series of proofs-of-concept and ultimately write a thorough proposal for the project they will execute in the second semester of the IDM sequence, IDM 420. (Capstone)

The second of two courses in the IDM Capstone sequence, proceeded by IDM 410. In this capstone course, students work closely with faculty to implement, test and refine the project they devised in the earlier semester. This course is writing-intensive, requiring students to extensively document their research, their process and their results. It is required that each student will have a working product prototype. (Capstone – Prerequisite: IDM 410)

Immaculata 101 is designed to provide the learner with information and exercises to raise self-awareness and build the student’s capacity to be resilient, informed, proficient, and resourceful in their academic and personal journey. The course will help prepare the learner for a successful academic experience and topics include: resiliency as an adult student, time management, academic tips and tools for success, navigating Moodle, policies and procedures, financing your degree, and the benefits and ROI (Return on Investment) of your degree.

Surveys the history, uses, and potential applications of big data and artificial intelligence (AI). Students learn how data is used to gain insight into the past, present, and future. Research and documented applications exemplify how data and AI is being used in business, sports, education, healthcare, and other industries. (Open to all students)

Explores the skills required to effectively and efficiently use technology to increase productivity in terms of electronic communication and the management of information systems. Case studies are used to show the use of technology in various industries.