UG Course Descriptions

An overview of the historic, economic, political, and legal development oil industry from its formation to the present. Special attention is paid to the intricate relationship between the oil industry, the Arab states, and the world economy.

Examination of the domestic politics and international relations of the Middle Eastern states since the end of colonialism. Topics include the tension between Pan-Arabism and the nation-state, strategies of political and economic development, the contested history of democracy, and engagement with the great powers.

Survey of the diverse forms of artistic expression in the Islamic world from the time of the Prophet through the present.

Examination of the familial, social, traditional, religious and political status of women within a range of Middle Eastern countries and ethnic groups including Iran, Iraq, Egypt, Turkey and Israel.

A study of the historic forces that have shaped the contemporary Middle East, and an analysis of the region’s significance in international politics including basic principles of Islam, Arab culture, and the influence of new forces in the Middle East.

Current topics dealing with ongoing facets of marketing.

Marketing operations, functions, and institutions with particular emphasis on consumer goods. Basic considerations of consumer motivation and behavior; retailing and wholesaling; product planning; distribution; pricing policies; marketing research; advertising and sales promotion.

Creating value in any organization is a key to success. This course will focus on ways leaders create and leverage value in the marketplace. Students will examine ways in which organizations communicate this value in today’s environment. Social and mobile media, as well as other emerging platforms, will be analyzed.

Introduction to advertising management from the perspective of the product manager or agency account supervisor. Covers fundamentals of planning and budgeting for an advertising campaign, media strategy development, and basics of commercial design and production for print and broadcast. (Prerequisite: MKT 309)

The course examines the role of electronic resources (particularly the Internet) in contemporary marketing methods and strategies. Using a combination of case studies, simulations, and hands-on projects, students will examine the financial, technological, organizational, and ethical implications of marketing via this technology in both retail and business-to-business marketing ventures, as well as compare and evaluate this form of marketing with more traditional marketing venues. (Prerequisite: MKT 309)