FMD 345 Fashion Marketing

This course focuses on the integration of fashion marketing concepts, practices and applications. Students will analyze opportunities regarding merchandise positioning, brand imagery, targeting and segmentation of fashion products and will facilitate the development of a marketing/merchandising plan. In addition, students will learn about all aspects of fashion show production; a key promotional activity. Throughout the course various careers in fashion are examined including, advertising, marketing, and public relations. (Prerequisite: MKT 309)